With over 30 years of hands-on experience in the learn-to-swim and children's activity sector, I work with business owners, managers, and educators to transform engagement, retention, and operational success. I combine data insights with real-world experience to help centres build stronger relationships with families, train confident staff, and create programs that go beyond just lessons — they build lifelong participation.
Whether I'm speaking at industry conferences, running workshops, reviewing tech implementations, or mentoring leaders, my focus is always the same: turning everyday interactions into long-term outcomes for children, families, and the businesses that serve them.
Business Consultancy
Whether you're looking to improve retention, streamline operations, or build a more engaged team, obtain practical, hands-on consultancy tailored to the unique world of children's activity centres. I can help you uncover what's working, what’s not, and where the real opportunities lie — from customer experience and staffing to scheduling, billing, and business systems.
Data That Drives Decisions
I help centres turn raw data into real-world insights — from enrolments and attendance to retention and customer behaviour. Whether you're just starting with reports or ready to take the next step in data-driven decision making, I make the numbers meaningful. Together, we’ll build a clearer picture of what’s happening in your business and use it to guide smarter, faster, more confident decisions.
Systems Analysis
From enrolment systems to scheduling, billing, and CRM tools, I assess how your technology and processes are working day-to-day. I will help you identify what's holding you back, where things can be streamlined, and how to align your systems with the real needs of your team, your families, and your business. It’s not just about tech — it’s about making your operations smarter, simpler, and more human.
Leadership and Insights
Looking for a speaker who truly understands the children’s activity sector? I deliver engaging, high-energy keynotes and workshops that speak directly to the challenges business owners face — from boosting retention and building team culture to creating customer experiences that last. With a mix of humour, insight, and practical takeaways, I leave audiences inspired and ready to take action the moment they walk back into their centres.
Customer Connection & Retention
Build stronger, longer-lasting relationships with the families in your centre. I’ll help you map out key moments that matter, from first contact to milestone celebrations, so your communication feels personal, consistent, and aligned with your values.
